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Be known for something

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The guest speaker for my ethics seminar this week talked about navigating politics at work. To win the political game, he advised “making yourself known for something.” He gave an example of a coworker at GE, “Jamie,” who made a name for herself as a pricing expert. Although she worked on other projects and had a “regular” (read: non-pricing) job, she benefited from having “pricing expert” as her personal brand. As proof, the speaker described hearing a presenter at an international conference for a totally different industry hail Jamie as a “great pricing person.”