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Showing posts from May, 2014

Women in engineering vs. women in startups

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My experience as a woman engineer has been very different from my experience as a woman in the startup world, despite similar gender disparities in the two industries, and I think it has to do with how subjectively we define "success."

How to write a press release

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Getting press is one of a startup’s most “pressing” challenges. As part-time PR manager at Graphene Frontiers (one of my many hats), I publish press releases to announce company successes, win press, and document our team’s achievements.
A press release is a short, official statement that companies provide to media outlets to make announcements. Press releases are an effective way to win media coverage since you’re essentially doing work for the reporter. Pro tip #1: All startups should publish more press releases! They’re a great way to announce a new hire or celebrate that big customer you finally acquired.